Let's give praise to these incredible people and organizations who empower themselves, create community, and share their resources in the name of equity.

When speaking out about the anti-Blackness that pervades our nation, gun violence, and police brutality, we must also be talking about whiteness and how white supremacy functions. White supremacy is having no Black friends. White supremacy is never going out of your way to attend an organization or meeting that works towards ending racism. Whiteness means you can go about your day and never think about race. But this issue is everyone’s issue. It’s especially a white person issue because white people created these systems in the first place. We cannot kill the beast until we understand it. White people need to engage with their friends, families, and communities about racism, and seek to understand how white supremacy functions in their everyday lives.

White women co-opted the #MeToo movement and now we are at it again with the word, "Slay." Elite climbing athletes, Emily Harrington, Margo Hayes, and Paige Claassen, starred in a short marketing video titled, "Slaydies," for La Sportiva, an Italian climbing company. Let us deconstruct their word choice, their position as white women traveling, and their choice of hairstyles, shall we?

It's incredibly time consuming to scour the internet for those perfect articles that can educate the people in your lives and help them through the ongoing process of unlearning their misogyny, so we curated a list of resources for you that we highly recommend. This is by no means comprehensive. There is so much out there and these are just a few things we are sharing to get you and your loved ones started. 

Appropriation is seriously damaging and harmful. It has led to opportunities and doors opening for white people, while people of color who aren’t given credit are left in debt and having to figure out how to thrive despite these systemically-racist challenges.

We are not taught in our society to look at patterns, systems, and institutions. We are taught to see things as isolated events, but we need to resist this false narrative. The media often paints national tragedies as frenzied, unbiased, and isolated. This shows up in the ways mass shootings are portrayed, or how Black lives are murdered at the hands of the police. The media does not talk about toxic masculinity, and the correlation between domestic violence and large-scale massacres. The undeniable pattern of mass shootings is that they are executed almost always by white men. The undeniable pattern of innocent Black women, men, and children being unjustly murdered, is that officers are acting out of unchecked power charged by systemic racism – a product of toxic masculinity. These are not disparate threads and we have never been able to afford the gloss that mainstream media applies to these hate crimes.

White feminism are the suffragettes of the modern day looking to push themselves and their agendas forward without fighting for poor women, Black women, Indigenous women, LGBTQIA women, trans women, alter-abled bodied women, etc. White feminism is an ugly beast to tame, so you better work, girl. 

Anti-Native fuckery all over the place. Nicki Minaj. Trump. Patagonia. The AAC. Travel blogger, "Bulgarian Mermaid." We're here to drag them though, don't worry.

Prince Shakur is a pro-black, feminist, lover of locs, queer with restless feet, writer, activist, and filmmaker who grew up in Jamaica and moved to the U.S. when he was young. Shakur has traveled extensively and holds an impressive resume of published written works and he's only 23. His essay, "A Black Traveler Confronts Racism at a Montana Resort," published recently in Outside magazine, provides an insightful and raw account of Shakur's time working and living in Big Sky, Montana, a remote ski town in the Rockies. In this interview, Shakur opens up about the nuances of taking up space, how everything is political, and the important labor of being honest. On taking up space, Shakur reveals, "I know every time I write something, every time I put something out on the internet, every time I wear a piece of clothing that has a radical message, I’m putting myself at risk, but I’m also demanding space that is mine because I’m a human being and I deserve to live, and it’s necessary. If I don’t do that then I’m not owning what I have, which I think is really, really necessary.”

Whiteness is upheld by all white people. White supremacy is ingrained in the founding of America. White people in America are settlers. White people wouldn't be in the positions they are in today had Indigenous peoples' not had their land stolen. We are existing on somebody else's stolen land. In terms of material goods, financial security, and ease of moving through the world, white people owe their claims to any of these things due to colonization. White people are the beneficiaries of the dispossession and continued elimination of Indigenous people. White people may be reluctant to this and they may not want to believe it. But it is true. So, how do we reconcile this? 

#metoo inundated social media this last October to “give people a sense of the magnitude of the problem,” as Alyssa Milano wrote on Twitter. However, as journalist Britni Danielle pointed out, activist Tarana Burke, a Black woman, began the crusade ten years ago, particularly for women of color. The viral phenomenon came as no surprise because the magnitude of the problem is not just known to those who speak out. It is a burden that all women carry. And while it is important and powerful for women to speak up about their experiences, this media frenzy has revealed yet again that our society only pays attention when abuse happens to cis, straight, white women. This outrage and backlash against Hollywood male elites, while necessary and important, is white outrage. The only reason why mainstream media put these stories in the spotlight is because abuse is only intolerable if the victim is white. We must acknowledge that violence against women is happening all of the time, across all industries, and that it affects women of color and Indigenous women the most.

Instead of sitting at a table that we don’t even want to be a part of, we are creating something new.

Entering her 30th thirtieth year, Jolie has now dedicated her life to the health of her people. Since going to Standing Rock to resist the North Dakota Pipeline, Jolie has sought ways to bring the momentum home to Payahüünadü. She has organized many events to spread awareness about the water war going on between Payahüünadü and Los Angeles. South of Lone Pine, California sits the dry Owens Lake, which once held significant water. In 1913, due to the water being diverted into the Los Angeles Aqueduct, as well as for the use of cattle ranching, the Owens Lake water levels dropped. Now, as of 2013, Owens Lake is the largest single source of dust pollution in the United States.[1] For NPR, Kirk Siegler reported, “…it’s a salt flat the size of San Francisco, and when the wind blows, it can churn up huge dust storms with high levels of particulates that are dangerous to breathe.”

The new North Face campaign that touts the slogan, “Walls Are Meant for Climbing,” brags about donating $1 million to building public climbing walls. This ignorant marketing is white-washing over the very serious, very real threat of building a wall to keep people out, which has led to an irrational fear and hatred for Mexican and POC communities.

At Terra Incognita Media we have made many mistakes that fall in the category of white feminism. We are here to call ourselves out and be an example of what not to do.